About us

Churchill About Us page copy

Churchill Insurance was founded in 1989 and was among the UK's first direct motor insurers. In 1990, we started selling home insurance and, over the years, have extended our services, now offering car insurance, home insurance, travel insurance, pet insurance, breakdown cover and van insurance. We are a UK-based company and sell insurance policies by phone and on the internet.

In 2003, Churchill was acquired by the Royal Bank of Scotland Group, making the bank's insurance arm the second largest general insurer in the UK.

In 2012 we moved away from the bank and began a new chapter, but our dedication to extraordinary customer service has always remained.

The mascot who become a household name

In a world full of change, you need a dependable partner. Churchill (or 'Churchie' as he is affectionately known) was chosen as our mascot following an employee competition, and is that partner. He's reliable, trustworthy, and happy to spend his time making sure you're happy. We do everything we can to help customers, and it's this dedication that has built Churchill into one of Britain's most recognisable brands.

Customer satisfaction

We aim to provide the best possible customer service and that's why we call nearly 1,000 customers every month and email surveys to a selection of our customers to ensure we are delivering on our promises and constantly improving what we do.