Churchill home insurance warns football fans to avoid a TV drama

8th June 2010

Retailers and manufacturers are making the most of the forthcoming World Cup with offers on new television sets. As a result, Churchill is warning householders about opportunist burglars, as its research* reveals that 18 per cent of households are planning to buy a new TV and a further five per cent have done so already.

Martin Scott, head of Churchill home insurance explains: "Over half of respondents said they put empty TV boxes straight in the recycling bin and seven per cent put packaging straight in the rubbish as it is. Leaving packaging outside the house advertises the brand new TV to opportunist thieves. Householders are, therefore, unwittingly making public their recent purchases and could increase the chance of a break-in. Ideally, packaging should be disposed of at local recycling points or refuge centres away from the home."

Thieves are not the only problem facing householders during this World Cup. Scott concludes, "Over a third of households will watch the World Cup with friends or family and a mixture of frayed nerves and exuberant goal celebrations can result in all manner of accidents, from knocking the TV off the wall to damaging furniture and furnishings. Therefore households should ensure they have accidental damage cover on their home insurance should the unexpected happen."

For more information, please contact:

Claire Foster
Churchill Insurance Press Office
Tel: 020 8285 8682
Mob: 07900 217 264

* Opinium Research carried out an online poll of 2,026 British adults from 7th to 11th May 2010. Results have been weighted to nationally representative criteria.


Founded in 1989, Churchill is now one of the UK’s leading providers of general insurance, offering car, home, travel and pet insurance cover over the phone or on-line.

Churchill general insurance policies are underwritten by U K Insurance Limited, Registered office: The Wharf, Neville Street, Leeds LS1 4AZ. Registered in England and Wales No 1179980. U K Insurance Limited is authorised by the Prudential Regulation Authority and regulated by the Financial Conduct Authority and the Prudential Regulation Authority.

Churchill and U K Insurance Limited are both part of Direct Line Insurance Group plc.

Customers can find out more about Churchill products or get a quote by calling 0300 200300 or visiting