Bereaved family back Beep Beep! initiative for safer roads for kids
18th April 2012
As survey reveals parents’ fears from fast traffic
The parents of Harry Charlson, a three year-old who was run down and killed in Guildford, are taking part in a ‘Beep Beep!’ road safety day for tots and calling for widespread 20mph limits in communities to save kids’ lives. Their calls come as a survey by Brake and Churchill Car Insurance reveals nine in ten parents (90%) say fast traffic poses a danger to families and children in their community.1
The survey of 1,000 parents found the vast majority are crying out for action in their area to make roads safer, and to help families lead active, greener lifestyles. Four in five (81%) support 20mph speed limits around homes, schools and shops, while three in four (74%) would walk more if the safety of nearby roads was improved, such as through the introduction of more crossings and lower speed limits
The Charlsons are attending a Beep Beep! Day at Guildford Children’s Centre where young children will learn basic road safety lessons through fun activities (see details below). It’s part of a UK-wide initiative by Brake and Churchill that involves hundreds of schools, nurseries and playgroups each year.
At the event, Brake will call on the government to listen to parents and enable, encourage and fund more local authorities to implement widespread 20mph limits. They will be urging drivers to always drive below 20mph in communities to protect kids’ lives. Read about Brake’s Slower speeds save lives campaign.
Media are invited to attend a filming and photo opportunity at a Beep Beep! Day:
WHEN: 10am, Wednesday 18 April 2012
WHERE: Guildford Children’s Centre, York Road, Guildford, Surrey GU1 4DU
WHAT: the children will be practising crossing a chalked-out road in the playground while holding hands, baking traffic light biscuits and making colourful road safety posters.
The event will be attended by Harry’s mum and dad, Carol and Ian Charlson, and Ellen Booth, Brake senior campaigns officer, all available for interview. Media can also arrange pre-recorded interviews by contacting Ellen Booth on 01484 550067 or firstname.lastname@example.org.
Parents’ fears for children’s safety on roads are not unfounded. Traffic is the second biggest killer of children, and the biggest non-medical kille 2. In 2010, 2,597 children were seriously injured or killed on UK roads3 . The majority (58%) of children killed on roads are on foot or bicycle at the time.4
Julie Townsend, Brake deputy chief executive, said: “Every time a child is killed or seriously hurt on roads it causes unimaginable heartache. Families and communities are left bereft for the needless waste of an innocent child’s life. Together we can all take steps to prevent more children being hurt and killed, and to make our communities more family friendly places, where children and adults can walk without fear. Making a commitment to driving below 20mph around homes, schools and shops is a life-saving act that all drivers can do. At the same time, we’re appealing to the government and local authorities to do more to protect children, particularly investing in more 20mph limits.”
Tony Chilcott, head of Churchill Car Insurance, says: “Beep Beep! Day is an excellent way to teach young children about road safety, and the scheme also raises awareness amongst all drivers, including parents and grandparents, of the need to drive with extreme care when young children are about. We’re pleased to be able to support such a worthwhile initiative.”
Three-year-old toddler Harry Charlson was killed on a pedestrian crossing in August seven years ago. Harry, his mother Carol and older brother Jake were waiting for the lights to change on Farnham Road in Guildford where the speed limit is 30mph. When the green man lit up, Harry thought it was safe and went to cross the road. He was almost immediately struck by an oncoming car that had ignored the red light. Harry died two days later on 21 August 2004. Harry’s death sparked a local campaign, supported by his family, to reduce the speed limit to 20mph and install a speed camera. Three years later, after a huge amount of effort, a speed camera was installed on Farnham Road.
Harry’s mother, Carol Charlson says: “The tragic and unnecessary loss of our beautiful son Harry has devastated and disorientated our normal family life forever. We ask drivers to pledge to drive below 20mph around schools, shops and communities, and always watch out for young children. We’re supporting Beep Beep! Day because it’s all about speaking up for 20mph limits and working together with schools and communities to save childrens’ lives.”
Carol and Ian Charlson will be available for interview at the event, or for pre-records contact Ellen Booth on 01484 550067 or email@example.com Brake’s calls to Government
Brake's calls to Goverment
Brake wants to see the urban default speed limit reduced from 30mph to 20mph, to enable people to walk and cycle safely in their community across the country. In the meantime, Brake calls on the government to enable, encourage and fund more local authorities to implement town, village and city-wide 20mph limits, alongside other measures to protect people on foot and bicycle, like safe pavements, paths and crossings.
Brake also calls on local authorities everywhere to prioritise the safety and health of local people by taking these key steps to make walking and cycling safer.
Brake’s advice for drivers
No matter how tightly a parent holds onto a child's hand, there is always a risk that the child could break free and run into the road. With older children, there is always the risk they forget to follow the green cross code. In either case, the child does not deserve to die for their mistake. Drivers have a responsibility to watch out for children and be aware of danger hotspots such as parked cars or crossings.
Slow down to 20mph or below in towns and villages, outside schools and in residential areas. It could mean the difference between life and death. At 20mph, if you are paying attention, you should just be able to stop in time if a child runs out three car lengths in front. At 30mph, you would hit that child and have a significant chance of maiming or killing them.
If you are driving past a school when children are leaving or arriving for the day you should drop your speed right down to 10mph.
About Beep Beep! Day
In 2010, more than 40,000 children took part in a Beep Beep! Day! Brake is hoping to reach even more children in 2011. Nurseries, playgroups and child-minders can run a Beep Beep! Day on whatever day is best for them. Nurseries receive resources to help them teach road safety lessons and promote road safety in the community.
Beep Beep! Day! involves activities such as creating a poster of hand prints saying ‘We hold hands’, experimenting with toy cars to learn the words stop and go, and singing road safety songs. Activities are designed to get children to start understanding the importance of staying safe when out and about.
Sponsorship raised by children taking part helps Brake provide support services for families bereaved and injured by road crashes and run community road safety campaigns.
Want to run your own Beep Beep! Day? If you work with children under the age of eight, call the Beep Beep! team to sign up now on 01484 559909 or go to www.brake.org.uk/beepbeepday.
For media enquiries, and to arrange interviews with Brake, contact Ellen Booth on 01484 550067 or firstname.lastname@example.org. For Churchill media enquiries, contact Rachel Watkinson on 0208 313 5741.
Notes to editors:
Brake is an independent road safety charity. Brake exists to stop the five deaths and 65 serious injuries that happen on UK roads every day and to care for families bereaved and seriously injured in road crashes. Brake runs awareness-raising campaigns, community education programmes, events such as Road Safety Week (19-25 November 2012), and a Fleet Safety Forum, providing advice to companies. Brake’s support division cares for road crash victims through a helpline and other services.
Road crashes are not accidents: they are man-made, preventable, violent events that devastate lives. Brake does not use the term accidents because it undermines our work to tackle needless casualties and causes insult to families whose lives have been torn apart by road death or injury.
Founded in 1989, Churchill is now one of the UK's leading providers of general insurance, offering car, home, travel and pet insurance cover over the phone or on-line.
Churchill general insurance policies are underwritten by U K Insurance Limited, Registered office: The Wharf, Neville Street, Leeds LS1 4AZ. Registered in England and Wales no 1179980. U K Insurance Limited are authorised and regulated by the Financial Services Authority.
Churchill and U K Insurance Limited are both part of Direct Line Insurance Group plc, which is wholly owned by the Royal Bank of Scotland Group.
Customers can find out more about Churchill products or get a quote by calling 0800 200300 or visiting www.churchill.com.
1 Survey of 1,000 parents of children under 16 conducted by Redshift research on behalf of Brake and Churchill Car Insurance in March 2012.
2Death registrations in England and Wales: Table 2 Deaths by age, sex and underlying cause, 2010 registrations, ONS, 2011
3Reported Road Casualties Great Britain 2010 annual report, Department for Transport, 2011 and Reported Injury Road Traffic Collision Statistics 2010, Police Service of Northern Ireland, 2011.
4Data received from Department for Transport