Before you can write a good advertisement, and to get the best price for your car, you need to start by finding out how much it is worth. Use one of the online car price guides to find out the base ‘market’ price for your car. Whatcar? and Parkers both have popular and comprehensive price guides.
Check the price of any cars like yours that may already be on sale, and avoid setting a price that is too high or too low.
The condition and mileage of a car will affect the price. If your car has done fewer miles than average for its age and is a better than average condition, then you can increase the sale price. However, if the mileage is higher than average you may have to reduce the selling price accordingly to encourage interest from would be buyers.
You need to be realistic about the condition of your car. If it has any visible damage, you will have to adjust the selling price accordingly.
Most special and limited edition models will be worth about the same as the basic model unless they are crammed with extra equipment or accessories which may enable you to add on a few hundred pounds.
If you’re selling a car that has a waiting list for newer models, you might be able to increase the selling price and still attract buyers who don’t wish to wait in queue.